As a personal trainer active on social media, I’ve been contacted multiple times by many online sports and fitness brands to represent them and sell their sportswear online to get ‘a commission’ and boost their sales and my following. I’ve always refused to do so because I wanted to keep my independence and refused to be linked to another online label on Instagram or other social media that didn’t have any meaningful appeal to me.

UNRUN4254 is a different, much more relevant and deeper story. My affinity to its owners and designers Elodie Ouedraogo and Olivia Borlée is obvious when you know that I grew up with a dad that was a track and field trainer and that I spent most of my younger years and youth surrounded by the best athletes on tracks all over the world. One of them was Jacques Borlée, Olivia’s dad, who trained with my dad for most of his track career.

It’s no surprise then that starting a collaboration with UNRUN4254 feels like I’m going back to my roots and makes my career, business circle and life complete; especially now that I’m also working together with Elodie during the Brussels Diamond League track and field meeting Memorial Van Damme.

Furthermore, with the 4×100 relay team in 2008, Elodie and Olivia became two of the four first Belgian females ever to win the gold medal in an Olympic track and field event. Hence, being the hands-on experts they are, they know exactly what proper sportswear should feel, move, breathe and look like.

Olivia’s knowledge for style and design comes from both a degree in interior design from the prestigious La Cambre and a styling degree; whereas Elodie’s eye for fashion was unleashed after she graduated as a journalist and started her career at the fashion editorial department of ELLE Belgium. Joining hands, these talented athletic fashionistas deliver activewear created with premium fabrics, designed for an impeccable fit. UNRUN combines function and fashion and makes you feel both confident and powerful through its glamorous, yet comfortable designs.

So take action! Join the UNRUN community and let Olympic champions empower you to be the best version you can be so you too can become everyday champions yourself!

Come check out the new UNRUN4254 Fall|Winter 23 Collection at BodySuit Training Studio and get your favorite outfit before it sells out!